RAL 7008
kurō is an independent brand curator specializing in brand leadership. Focused on retail, interior design, and projects.
RAL 1015
lepli small armchair by kensaku oshiro - poltrona frau
RAL 8017
RAL 240 80 10
skyline library by vincenzo de votis - ceccotticollezioni
For manufacturers, we take responsibility for brand leadership within the entrusted market territory. We further develop brand potential, anchor brands strategically within relevant retail, interior design, and architectural contexts, and manage their selective distribution through brand-aligned retailers and interior designers – with a clear focus on sustainable commercial success.
We advise and support retailers on an individual basis, tailored to their objectives, market environment, and the brands within our portfolio. Our goal is to enable retailers to lead brands successfully and profitably – from assortment and portfolio strategies to store, spatial, and event concepts, as well as communication, PR, and sales training. Beyond this, we actively support retailers in projects and B2B assignments, including quotation, sampling, and delivery management, and closely accompany each project from planning through execution. Across all phases, our focus remains on performance, differentiation, and desirability.
We support interior designers and project specifiers from initial conceptual vision through detailed planning and the realization of spaces with strong identity. From mood boards and concept development to quotation, sampling, and delivery management, as well as hands-on project coordination. We ensure that design intent, conceptual coherence, and quality are consistently reflected in every detail – executed with the highest precision and care.
RAL 7008
We advise, guide, and deliver – strategically and operationally – with a clear 360° perspective. Our approach is selective, focused, and driven by the highest standards of quality. We choose the right projects and commit to them fully, with attention, energy, and professionalism. Young, dynamic, and experienced – fuelled by genuine passion for what we do.
RAL 240 80 10
kurō stands for clarity. For uncompromising quality. And for concepts that are visible, meaningful, and impactful.
RAL 1015
Ciao, I’m Alex Ardito. I work with brands, products, and spaces that do more than look good – they are meant to create impact. With over 17 years of experience in retail, my work spans sourcing and curated assortment development, brand management, strategic brand leadership, as well as the concept, realization, and management of stores and retail spaces. My journey led me from the fashion and lifestyle industry into the world of interior design – where brands become spatial experiences and emotion meets strategy. I am drawn to iconic products, brands with a clear attitude, and details you can feel rather than explain. Alongside aesthetic quality, I always keep a strong focus on commercial success.
What truly drives me is collaboration: building brands together with people, reaching communities, shaping innovative spaces with strong identity, and turning potential into genuine relevance. After many years with major Swiss retailers, I consciously chose to become independent – allowing me to channel my experience, intuition, and energy precisely where brands are ready to grow.
With kurō, a place has been created that embodies exactly this mindset. Curation is our DNA. To me, it means precision, attention to detail, creative problem-solving – and the responsibility to shape every project, every brand, and every space with care, so that real impact can emerge.
With kurō, concepts are created that inspire.